The ever-changing media landscape has kept the MarCom industry on its toes.
Today, now more than ever the focus has shifted to 360 integrated campaigns that include television tours, web video series, sponsored advertorial, in-store events & above the line advertising. Bottom line is: Content is King, & brands need to tell stories across multiple platforms.
Why would a brand create content that consumers care about? Think about it this way, if 94% of social media users are online mainly to stay connected to friends & family (Gallup Poll) then why would you push content to them that has nothing to do with their friends & family? The key to engagement is talking with your audience and not at them.
Today, now more than ever the focus has shifted to 360 integrated campaigns that include television tours, web video series, sponsored advertorial, in-store events & above the line advertising. Bottom line is: Content is King, & brands need to tell stories across multiple platforms.
The use of television shows is not obsolete, major media providers have recognized the importance of making content available online. Therefore, they are no longer limited to the scheduled broadcast time of shows. This gives brands an opportunity to double on their reach, they will reach the committed TV viewers & the flexible online audience.
A great way to create engaging content across traditional platforms is through the use of 3rd party spokespersons.Imagine your brand inserted into editorial TV segments along with non-competing brands presented by a media-trained spokesperson who will continue the conversation through their preexisting influential social channels.
At The Style Department we’re scheduling branded TV tours that are anchored on the credibility & effectiveness of our team.
Take a look at our info sheet here.
Maximize outreach & exposure by harnessing the power of 3rd party content endorsement while pairing it with experienced editorial content creators.